Operating an Effective Outsourced Reservations System
Operating an Effective Outsourced Reservations System Handing responsibility for your reservations to an external provider is not something to be taken lightly. There are several natural inhibitions – will my property be represented professionally? – how are bookings...
Managing Social Media Channels
Managing Social Media Channels Do you remember the good old days where communication was largely in person, via email or phone? How times have changed. According to Haworth Media, by 2025 millennials will make up the largest percentage of the global workforce, so...
Fundamentals of Hotel Website Design
Fundamentals of Hotel Website Design We have all heard the spiel of good website design and more often than not includes phrases such as clean design, clear messaging, ease of navigation, search engine optimisation, mobile responsiveness etc. These phrases are now...
How Hotel Room Names & Decoy Pricing Can Increase Hotel Revenue
Room type names present a real (and often underutilised) opportunity for hotels to strategically position and differentiate their product. Especially in competitive markets its important to take every opportunity to set yourself apart from your competitors. What room...
Structuring Your Hotel Sales Process
Many hotel and venue managers we speak to are frustrated. They keep experiencing low sales conversions and missed opportunities, and they are tearing their hair out wondering why their sales person or team is not performing. But if they take a step back and look at...
5 Room Rate Pricing Tips and Strategies for Hotels
Charging the right room rates for your hotel is pivotal for the success of your hotel. Charge too much and you may well deter guests and see occupancy decline. Charge too little and risk leaving money on the table. So how do you determine the right room rate? How do...
Mastering Your Hotel Website SEO
We’re often asked “is there any point investing in SEO – isn’t SEO dead?” The simple answer is that as long as search engines exist and consumers are using search engines to find content then SEO is worth your while. Search engine optimisation is still one of...
Tips to Increase Hotel Direct Bookings
The hotel distribution space is complex and convoluted. As hotel marketers it’s imperative you have an understanding of the total distribution space. You need to work with your revenue team on strategies to utilise each channel, with the overall aim to increase...
