The Power of an Optimised GDS Profile
Your GDS profile is the first impression many travel professionals will have of your hotel. If the information is outdated, incomplete, or inconsistent, you risk being overlooked. An optimised profile ensures that your property stands out and aligns with the needs of potential bookers.
We break down why you should frequently review your profile and how you can optimise to stay front of mind with travellers.
1. Accurate and Engaging Descriptions
A compelling description goes beyond just listing amenities. It should highlight unique features and selling points that make your hotel appealing to business and leisure travellers alike. Keep the language clear, informative, and aligned with your brand’s identity and ensure the description meets the character count.
2. Updated Rates and Availability
Outdated rates or incorrect availability can lead to missed bookings or frustrated bookers. Ensure your pricing is competitive and aligns with current market conditions. Real-time updates help maintain credibility and attract repeat business. If your hotel is part of a consortia program or has corporate contracts in place, ensure they are loaded and visible. Make sure you have regular checks with an agent or provider.
3. Strong Visuals
High-quality images can make a significant impact and let your hotel stand out from your competitors. Include professional photos showcasing rooms, facilities, and nearby attractions. The right visuals can differentiate your hotel from competitors.
4. Seamless Room Mapping
GDS systems use specific coding to categorise room types. If your room categories aren’t mapped correctly, bookers may struggle to find the options that best suit their needs. Ensure consistency across all platforms to avoid confusion and any rate parity issues.
5. Competitive Rate Plans
Corporate and travel agents often compare rates before booking. Offering well-structured, competitive rate plans, including negotiated corporate rates or special packages, can make your property more appealing. Invest in your sales team and set clear targets to ensure the accounts are producing.
Hotels with well-maintained GDS profiles often experience higher occupancy rates and stronger relationships with travel professionals. By ensuring accurate information, competitive pricing, and compelling content, your hotel can maximise its reach and revenue.
Optimising your GDS profile is not a one-time task—it requires regular updates and strategic adjustments. By investing time and effort into maintaining your profile, you position your hotel as a top choice for global bookers. In a competitive industry, attention to detail can make all the difference.
