Structuring Your Hotel Sales Process

Structuring Your Hotel Sales Process

Many hotel and venue managers we speak to are frustrated. They keep experiencing low sales conversions and missed opportunities, and they are tearing their hair out wondering why their sales person or team is not performing. But if they take a step back and look at...
Mastering Your Hotel Website SEO

Mastering Your Hotel Website SEO

We’re often asked “is there any point investing in SEO – isn’t SEO dead?” The simple answer is that as long as search engines exist and consumers are using search engines to find content then SEO is worth your while. Search engine optimisation is still one of...
How to organise a successful hotel site-inspection

How to organise a successful hotel site-inspection

Site inspections are an important and popular tool of the trade for hotel and venue sales teams. There is no better way to engage a potential customer than getting them to experience your property first hand. And while the way to host a site inspection may seem to be...
Which OTAs should your hotel connect to?

Which OTAs should your hotel connect to?

Good hotel distribution is about balance and working with multiple offline and online channels, as well as multiple distribution partners. Hoteliers should aim to promote their most profitable channels; however, it is unrealistic to think that consumers would only...
Effective Sales Follow-Up – Three Key Ingredients

Effective Sales Follow-Up – Three Key Ingredients

There’s no doubt about it. When it comes to sales, the fortune is in the follow-up. We can invite heaps of people to our hotel or venue for site inspections or famils. We can farm out proposals left, right and centre. But when it comes to closing the...
5 Hotel Marketing Essentials

5 Hotel Marketing Essentials

Whether you’re starting out from scratch or you’re looking to optimise you existing marketing activities, these are five of the essential online marketing tools and activities that every hotel should have in place. 1. A Great Website Your hotel website is like the...
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