by | | Hotel Marketing, Revenue & Distribution, Systems Solutions
Fundamentals of Hotel Website Design We have all heard the spiel of good website design and more often than not includes phrases such as clean design, clear messaging, ease of navigation, search engine optimisation, mobile responsiveness etc. These phrases are now...
by | | Hotel Marketing, Revenue & Distribution
Room type names present a real (and often underutilised) opportunity for hotels to strategically position and differentiate their product. Especially in competitive markets its important to take every opportunity to set yourself apart from your competitors. What room...
by | | Hotel Marketing, Revenue & Distribution
Charging the right room rates for your hotel is pivotal for the success of your hotel. Charge too much and you may well deter guests and see occupancy decline. Charge too little and risk leaving money on the table. So how do you determine the right room rate? How do...
by | | Hotel Marketing, Revenue & Distribution, Systems Solutions
The hotel distribution space is complex and convoluted. As hotel marketers it’s imperative you have an understanding of the total distribution space. You need to work with your revenue team on strategies to utilise each channel, with the overall aim to increase...
by | | Revenue & Distribution
Good hotel distribution is about balance and working with multiple offline and online channels, as well as multiple distribution partners. Hoteliers should aim to promote their most profitable channels; however, it is unrealistic to think that consumers would only...
by | | Revenue & Distribution
Here are five revenue management terms and acronyms that every hotel revenue analyst should know, including Rate Parity, RevPAR, GOPPAR, EBITDA and Total Revenue Management. 1. What is Rate Parity? Rate Parity is the practice of offering the same rate and terms for a...
