by | | Corporate Travel Trends, Hotel Marketing, Systems Solutions
The corporate travel landscape is evolving rapidly, and independent hotels are uniquely positioned to thrive. With business travellers increasingly valuing personalized experiences, sustainability, and flexibility, boutique properties have a competitive edge over...
by | | Central Reservations, Hotel Marketing
Why Independent Hotels Should Invest in Paid Media to Increase Direct Reservations In today’s competitive hospitality landscape, independent hotels face unique challenges in boosting direct reservations, especially when competing with large hotel chains and online...
by | | Revenue & Distribution
Is Uber about to take over Expedia? – What Uber’s potential acquisition of Expedia could mean for hoteliers The travel and hospitality industries are monitoring the recent news that Uber may be eyeing a possible acquisition of Expedia. While it’s just a...
by | | Central Reservations
Operating an Effective Outsourced Reservations System Handing responsibility for your reservations to an external provider is not something to be taken lightly. There are several natural inhibitions – will my property be represented professionally? – how are bookings...
by | | Hotel Marketing, Hotel Sales
Managing Social Media Channels Do you remember the good old days where communication was largely in person, via email or phone? How times have changed. According to Haworth Media, by 2025 millennials will make up the largest percentage of the global workforce, so...
by | | Hotel Marketing, Revenue & Distribution, Systems Solutions
Fundamentals of Hotel Website Design We have all heard the spiel of good website design and more often than not includes phrases such as clean design, clear messaging, ease of navigation, search engine optimisation, mobile responsiveness etc. These phrases are now...
by | | Hotel Marketing, Revenue & Distribution
Room type names present a real (and often underutilised) opportunity for hotels to strategically position and differentiate their product. Especially in competitive markets its important to take every opportunity to set yourself apart from your competitors. What room...
by | | Hotel Marketing, Revenue & Distribution
Charging the right room rates for your hotel is pivotal for the success of your hotel. Charge too much and you may well deter guests and see occupancy decline. Charge too little and risk leaving money on the table. So how do you determine the right room rate? How do...
