by | | Hotel Marketing, Revenue & Distribution, Systems Solutions
The hotel distribution space is complex and convoluted. As hotel marketers it’s imperative you have an understanding of the total distribution space. You need to work with your revenue team on strategies to utilise each channel, with the overall aim to increase...
by | | Revenue & Distribution
Good hotel distribution is about balance and working with multiple offline and online channels, as well as multiple distribution partners. Hoteliers should aim to promote their most profitable channels; however, it is unrealistic to think that consumers would only...
by | | Revenue & Distribution
Here are five revenue management terms and acronyms that every hotel revenue analyst should know, including Rate Parity, RevPAR, GOPPAR, EBITDA and Total Revenue Management. 1. What is Rate Parity? Rate Parity is the practice of offering the same rate and terms for a...
