Corporate Travel Trends for 2025: A Guide for Independent Hoteliers
The corporate travel landscape is evolving rapidly, and independent hotels are uniquely positioned to thrive. With business travellers increasingly valuing personalized experiences, sustainability, and flexibility, boutique properties have a competitive edge over...
Why Independent Hotels Should Invest in Paid Media to Increase Direct Reservations
Why Independent Hotels Should Invest in Paid Media to Increase Direct Reservations In today’s competitive hospitality landscape, independent hotels face unique challenges in boosting direct reservations, especially when competing with large hotel chains and online...
Uber Takes Travel Further: A Bold Move to Acquire Expedia
Is Uber about to take over Expedia? – What Uber’s potential acquisition of Expedia could mean for hoteliers The travel and hospitality industries are monitoring the recent news that Uber may be eyeing a possible acquisition of Expedia. While it’s just a...
Operating an Effective Outsourced Reservations System
Operating an Effective Outsourced Reservations System Handing responsibility for your reservations to an external provider is not something to be taken lightly. There are several natural inhibitions – will my property be represented professionally? – how are bookings...
Managing Social Media Channels
Managing Social Media Channels Do you remember the good old days where communication was largely in person, via email or phone? How times have changed. According to Haworth Media, by 2025 millennials will make up the largest percentage of the global workforce, so...
Fundamentals of Hotel Website Design
Fundamentals of Hotel Website Design We have all heard the spiel of good website design and more often than not includes phrases such as clean design, clear messaging, ease of navigation, search engine optimisation, mobile responsiveness etc. These phrases are now...
How Hotel Room Names & Decoy Pricing Can Increase Hotel Revenue
Room type names present a real (and often underutilised) opportunity for hotels to strategically position and differentiate their product. Especially in competitive markets its important to take every opportunity to set yourself apart from your competitors. What room...
Structuring Your Hotel Sales Process
Many hotel and venue managers we speak to are frustrated. They keep experiencing low sales conversions and missed opportunities, and they are tearing their hair out wondering why their sales person or team is not performing. But if they take a step back and look at...
