Ever wondered how to tap into the corporate travel market for your hotel but are unsure where to start? Our expert team have put together 6 steps to build a successful corporate relationship and how you can include corporate travel in your strategic sales and revenue strategies.
Step 1: Know Your Market Before reaching out, understand which businesses are active in your area.
Look into industries that require regular travel and align with your hotel’s location, style and services. This could be mining, finance, consulting, and healthcare. Utilise industry data including Costar or Hotstats data, key flight paths and GDS insights.
Step 2: Tailor Your Offering Corporate guests value consistency, convenience, and flexibility.
Prepare competitive corporate rates, fast check-in options, early breakfast hours, and flexible cancellation terms. Craft packages that directly solve their needs without overcomplicating the offer. Take into consideration the company’s overall travel policy and tender guidelines to enhance your chances of winning the business.
Step 3: Build Personal Connections Rather than relying solely on emails, always start by picking up the phone.
Organise site tours or coffee catch-ups with the different levels of company travel bookers and decision makers. People book with people they trust and corporate relationships are layered and don’t start and end with one person. Show them firsthand how your property can become their “home office away from home.”
Step 4: Stay Present Without Pushing Relationships grow with consistent, low-pressure communication.
Send occasional updates about upgrades, new services, or a simple ‘hope to see you soon’ message. Keep it genuine and personal, not promotional.
Step 5: Track and Respond to Needs Monitor booking patterns, preferences, and feedback.
If a company often books multiple rooms at once, offer a dedicated booking contact or streamlined process. Always look for small ways to make their experience smoother. Enhance the travellers experience by remembering their favourite room, milestones or coffee order. The little touches always count. Let them become your biggest supporter.
Step 6: Celebrate Milestones When a company renews an agreement or hits a booking milestone, acknowledge it.
This could be through a thank you gift, a handwritten note, a complimentary room upgrade. Everyone likes to be seen and by incorporating the small (or large) milestones can leave a lasting impression.
How Nuvho Can Help
At Nuvho, we work closely with independent hotels across Australia, Asia, the UK and Europe to not only build new corporate relationships but to strengthen existing ones. Our team knows how to leverage your current network to drive more corporate room nights, all while keeping the process simple and stress-free.
If you’re ready to turn your business travel potential into real bookings, let’s chat..
