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Building Community Through Social Media: Why It Matters for Independent Hotels
When travellers reflect on their favourite stays, it’s rarely just about the sheets or the check-in. It’s the feeling of being part of something, a local story, a shared moment, a sense of belonging. That sense of connection starts long before they ever step through...
Is Tracking RevPAR Still Relevant in Today’s Hotel Landscape?
For decades, Revenue Per Available Room (RevPAR) has been the gold standard for measuring a hotel’s financial performance. By combining occupancy and average daily rate (ADR), RevPAR provides a snapshot of revenue generation efficiency. But with shifting market...
The Power of Visual Storytelling: How Quality Photography and Videography Boost Direct Hotel Reservations
In today’s digital-first world, travelers are increasingly drawn to captivating visual content that tells a story. For independent hotels, investing in quality photography and videography is no longer just an option—it’s a necessity. These visual elements are the...
Unlocking Direct Reservations: How Independent Hotels Can Efficiently Leverage AI
In today’s competitive hospitality landscape, independent hotels face a unique challenge: how to attract direct bookings without the deep marketing budgets of big hotel chains. The solution? Artificial Intelligence (AI). By integrating AI-powered tools and strategies,...
