Hotel Sales Representation

Working with an external hotel sales team offers flexibility, expertise, and immediate commercial impact without the long-term commitment of hiring internally. External teams bring established sales experience, broader market insight, and proven processes that can be deployed quickly to drive results.

Key benefits include lower fixed costs compared to full-time hires, faster access to senior-level expertise, and the ability to scale support up or down based on business needs. External sales teams also provide an objective perspective, identifying gaps or opportunities that internal teams may overlook due to day-to-day operational demands.

We collaborate with your team to optimise sales strategy, processes, and performance. This typically includes reviewing your current sales approach, improving corporate, leisure, event and group segmentation, strengthening account management, and increasing conversion and revenue from negotiated business. Our team has industry-wide connections across all key markets, along with refined sales processes to drive proactive lead generation and build a continuous pipeline of prospective business. 

Yes. We develop tailored sales strategies aligned to your hotel’s commercial objectives, market position, and available resources. This includes analysing your current sales performance, identifying priority segments and accounts, and defining clear actions to drive corporate, group, leisure and events revenue. 

Each strategy is practical and implementation-focused, providing the team with clear direction and a structured plan to convert opportunities into sustainable revenue growth. 

Yes. Our services can be tailored to independent hotels, hotel groups, and branded properties. The approach is adjusted based on your market position, brand requirements, internal resources, and commercial goals. 

Yes. This includes reviewing your current negotiated rate portfolio, identifying underperforming accounts, recommending rate strategies, improving RFP outcomes, and ensuring negotiated rates support both volume and profitability. 

Yes. We support hotels in proactively prospecting conference and events business by identifying high-potential corporate, association, and agency clients aligned with your meeting and event spaces. This includes building targeted prospect lists, prioritising accounts based on revenue potential, and developing structured outreach strategies. 

Our approach focuses on improving lead quality, increasing enquiry conversion, and strengthening long-term relationships rather than relying solely on reactive enquiries. We also work closely with your sales or events team to refine sales messaging, improve follow-up processes, and position your venue more competitively within the market. 

The result is a more consistent pipeline of conference and events opportunities that supports both short-term revenue and long-term demand growth. 

Our agreements can range from short-term projects (such as a sales audit or strategy refresh) to longer-term partnerships. The scope and duration are tailored to your needs, market conditions, and internal capabilities. 

We work with a range of accommodation products where a structured sales and commercial approach is required. This can include serviced apartments, boutique accommodation, and mixed-use properties. 

Success is measured through transparent, data-driven reporting that tracks both short-term performance and long-term commercial impact. Key measures include the future business pipeline, forecasted revenue, conversion performance, and return on investment relative to your investment. 

We use clear reporting tools and regular performance reviews to assess progress, refine strategy, and ensure sales activity remains aligned with your commercial objectives. This flexible, measured approach allows us to adapt quickly to market conditions while maintaining a focused, results-driven strategy.

Absolutely. Based on internal team structures, our team can support or upskill existing sales teams rather than replace them. This can include sales process reviews, training, structure optimisation, and ongoing strategic support. 

The first step is a conversation with one of our senior leadership team to understand your property, market, challenges, and goals. From there, a tailored recommendation is provided outlining scope, priorities, and pricing.