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4 Star Hotel in Cairns Case Study: Driving Strategic Sales Performance

Over a 12-month engagement from April 2025 to March 2026, we partnered with a 4-star hotel in Cairns, Australia to drive strategic sales performance, delivering a sharper sales focus and measurable revenue growth in one of Australia’s most exciting tourism destinations.

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Supporting Australian Hotels with Commercial Success.

4 Star Hotel in Cairns Case Study: Driving Strategic Sales Performance

Over a 12-month engagement from April 2025 to March 2026, we partnered with a 4-star hotel in Cairns, Australia to drive strategic sales performance, delivering a sharper sales focus and measurable revenue growth in one of Australia’s most exciting tourism destinations.

+54%Corporate Room Night Production
+39%Wholesale Room Night Production
+21%Group Room Night Production
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Hotel Group CRS Rollout: 17 Properties, 6 Weeks

A portfolio of 17 independent hotels across New South Wales and Queensland, each rated Upper Upscale to Luxury and ranging from 30 to 90 keys, decided to move their CRS. Every property needed to be rebuilt on Sabre’s SynXis CRS as part of a broader revenue management refresh, and with hotels spread across two states and a tight deadline in place, the rebuild had to happen fast, and it had to happen right the first time.

17CRS Implemented
6 WeeksCompletion Time
170 HoursEstimated Time to Build
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