{"id":51437,"date":"2019-09-01T04:38:18","date_gmt":"2019-08-31T18:38:18","guid":{"rendered":"https:\/\/nuvho.com\/7-essential-skills-for-hotel-sales-professionals\/"},"modified":"2019-09-01T04:38:18","modified_gmt":"2019-08-31T18:38:18","slug":"7-essential-skills-for-hotel-sales-professionals","status":"publish","type":"post","link":"https:\/\/nuvho.com\/en-GB\/7-essential-skills-for-hotel-sales-professionals\/","title":{"rendered":"7 Essential Skills for Hotel Sales Professionals"},"content":{"rendered":"\n<p>Every person brings their own set of expertise and experiences to their role. But there are certain skills that every hotel sales professional needs.  <\/p>\n\n\n\n<p>Here are the top 7 skills we believe are vital for every hotel sales professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Listening Skills<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C5112AQE-CJk6P5ijtg\/article-inline_image-shrink_1000_1488\/0?e=1577318400&amp;v=beta&amp;t=QOyDBbbu6Feic5C-Xq5kAyaKdRICcUWaBse9jNz3IB8\" alt=\"Active Listening essential skill for the hotel sales professional\"><\/figure>\n\n\n\n<p>Highly developed listening skills are vital to sales success. Active listening helps to capture not only the information being shared, but the emotions, feelings and challenges behind the words &#8211; and it\u2019s when you address those emotions and challenges that you can really tailor your sales message to win over your audience. <\/p>\n\n\n\n<p>Exceptional listening skills let you identify extra opportunities, including those that might not have been obvious prior to the meeting.<\/p>\n\n\n\n<p>Being an effective listener also builds trust and a stronger relationship with your client.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Communication Skills<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C5112AQG9yPVOC_pibQ\/article-inline_image-shrink_1500_2232\/0?e=1577318400&amp;v=beta&amp;t=iKbo2blJVX4hYSompOsu9Zx_5D-EUHAV69GmNjQB-mM\" alt=\"Communication, an essential skill for the hotel sales professional\"><\/figure>\n\n\n\n<p>Communication is at the centre of any sales role. Sales people need outstanding written and verbal communication skills. They need to be engaging and persuasive on the phone, in person and in written materials.  &nbsp;<\/p>\n\n\n\n<p>But this doesn\u2019t mean they need to be overly corporate or stuffy. If your communication is easy to read\/listen to, clear and down-to earth, you make life easier for your potential clients. And most importantly, don\u2019t waste your clients\u2019 time &#8211; short, concise and to the point (while remaining friendly and approachable) is always best.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Empathy<\/h3>\n\n\n\n<p>To be an effective sales person, it\u2019s important to be able to put yourself in your audience\u2019s shoes. When you\u2019re able to do this, you really understand their situation,&nbsp;you can imagine the pressures they\u2019re feeling, and&nbsp;you can identify with the feelings they\u2019re experiencing. Each of these insights helps you to identify the \u201cneed behind the need\u201d so you can truly help to solve their problems and create a solution targeted to them. And of course, this leads to a much higher chance of converting their business.   <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Follow Up and Follow Through<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/C5112AQEWS933lMoaUg\/article-inline_image-shrink_1500_2232\/0?e=1577318400&amp;v=beta&amp;t=YKF9cLH5v98jZfe-OCyU4gDhaxX6uBZa3KkDeZyGdz8\" alt=\"Following Up and Following Through is an essential skill for the hotel sales professional\"><\/figure>\n\n\n\n<p>Good sales professionals always do what they say they will do. Customers have an expectation that you\u2019ll follow-through on the commitments you make as quickly as possible, and one way to really lift the customer experience is to keep the client informed of progress, rather than waiting for them to chase up the information. <\/p>\n\n\n\n<p>Another important skill is to be able to <a href=\"https:\/\/nuvho.com\/effective-sales-follow-up-three-key-ingredients\/\">follow-up with clients<\/a> or re-engage down the track without being pushy, spammy or too aggressive.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Networking Skills<\/h3>\n\n\n\n<p>Travel and hospitality are a competitive industries and the biggest opportunities lie in the relationships you can create. Successful sales professionals have a highly-developed ability to network in a genuine, authentic way. This is not about handing out or collecting the most business cards, but developing strong, mutually beneficial relationships.  <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Time Management Skills<\/h3>\n\n\n\n<p>From networking, prospecting, cold calling, organising famils, hosting site inspections,&nbsp;managing follow-up, managing your CRM and reporting &#8211; there are so many tasks that make up a hotel sales professional\u2019s day. The ability to focus, prioritise, time block, manage tasks and meet deadlines is vital to doing the job well. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">7. Persistence<\/h3>\n\n\n\n<p>Rejection and lost business are par for the course for any sales professional &#8211; but skilled sales people know that a \u201cno\u201d just means \u201cno for now\u201d. In the face of rejection they persist in identifying leads, in following up and in staying in touch. They are skilled in managing their emotions and energy to bounce back from rejections and get on with the job.  <\/p>\n\n\n\n<p>When recruiting our own sales staff, these are the seven skills we look for alongside technical sales skills and key personality traits.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>ABOUT NUVHO<\/p>\n\n\n\n<p><a href=\"https:\/\/nuvho.com\/\">Nuvho<\/a> is a Hotel Services &amp; Management Company focused on revenue generation for hoteliers. We offer outsourcing, training and support in the areas of Sales, Marketing, Revenue, Yield &amp; Distribution Management. <\/p>\n\n\n\n<p>We also offer\none of the best and most cost-effective booking engines on the market. It\nfeatures an in-built OTA price comparison tool and has a proven high conversion\nrate, achieving between 5% to 7% for our hotel clients. The system integrates\nwith most PMS and channel management systems.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here are the top 7 skills we believe are vital for every hotel sales professional.<\/p>\n","protected":false},"author":4,"featured_media":51438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[192],"tags":[247,252,250,248,249,251],"class_list":["post-51437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-services","tag-hotel-sales","tag-recruitment","tag-sales-manager","tag-sales-services","tag-sales-skills","tag-sales-staff"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Essential Skills for Hotel Sales Professionals | Nuvho<\/title>\n<meta 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