[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ header_2_font=”–et_global_body_font||||||||”]<\/p>\n
Your GDS profile is the first impression many travel professionals will have of your hotel. If the information is outdated, incomplete, or inconsistent, you risk being overlooked. An optimised profile ensures that your property stands out and aligns with the needs of potential bookers.<\/p>\n
We break down why you should frequently review your profile and how you can optimise to stay front of mind with travellers.<\/p>\n
1. Accurate and Engaging Descriptions<\/strong> 2. Updated Rates and Availability<\/strong> 3. Strong Visuals<\/strong> 4. Seamless Room Mapping<\/strong> 5. Competitive Rate Plans<\/strong> Hotels with well-maintained GDS profiles often experience higher occupancy rates and stronger relationships with travel professionals. By ensuring accurate information, competitive pricing, and compelling content, your hotel can maximise its reach and revenue.<\/p>\n Optimising your GDS profile is not a one-time task\u2014it requires regular updates and strategic adjustments. By investing time and effort into maintaining your profile, you position your hotel as a top choice for global bookers. In a competitive industry, attention to detail can make all the difference.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The Power of an Optimised GDS Profile Your GDS profile is the first impression many travel professionals will have of your hotel. If the information is outdated, incomplete, or inconsistent, you risk being overlooked. An optimised profile ensures that your property stands out and aligns with the needs of potential bookers. We break down why […]<\/p>\n","protected":false},"author":3,"featured_media":51411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[177,145,166],"tags":[186,187,188,189,190,191],"class_list":["post-51409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-bookings","category-hotel-sales","category-revenue-distribution","tag-gds-profile","tag-hotel-marketing","tag-hotel-revenue","tag-hotel-revenue-strategy","tag-optimised-gds","tag-travel-professional-tips"],"yoast_head":"\n
A compelling description goes beyond just listing amenities. It should highlight unique features and selling points that make your hotel appealing to business and leisure travellers alike. Keep the language clear, informative, and aligned with your brand\u2019s identity and ensure the description meets the character count.<\/p>\n
Outdated rates or incorrect availability can lead to missed bookings or frustrated bookers. Ensure your pricing is competitive and aligns with current market conditions. Real-time updates help maintain credibility and attract repeat business. If your hotel is part of a consortia program or has corporate contracts in place, ensure they are loaded and visible. Make sure you have regular checks with an agent or provider.<\/p>\n
High-quality images can make a significant impact and let your hotel stand out from your competitors. Include professional photos showcasing rooms, facilities, and nearby attractions. The right visuals can differentiate your hotel from competitors.<\/p>\n
GDS systems use specific coding to categorise room types. If your room categories aren\u2019t mapped correctly, bookers may struggle to find the options that best suit their needs. Ensure consistency across all platforms to avoid confusion and any rate parity issues.<\/p>\n
Corporate and travel agents often compare rates before booking. Offering well-structured, competitive rate plans, including negotiated corporate rates or special packages, can make your property more appealing. Invest in your sales team and set clear targets to ensure the accounts are producing.<\/p>\n